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Media for Soweto Brewing Co.
Company Information
Soweto Brewing Co (Pty) Ltd [current Main Street 1516 (Pty) Ltd]
Reg No 2017 / 023746 / 07
Original Co-Founder - Mr Ndumiso M. Madlala & Josef Schmid (Swedish)
The Brand Architecture ~ Soweto Gold
The "Soweto Gold" name is derived from the actual location of the Brewery in iconic Orlando West, Soweto, Johannesburg, Gauteng, South Africa - combined with the heritage of Soweto (SOuth WEst TOwnship = Soweto) as a segregated township established in 1905 outside Johannesburg to house the migrant black miners required for the exploration of GOLD in the area.
The logo 'Soweto Gold" features iconic imagery and a strong color scheme.
The focal point of the logo is the emotively provoking image of the closed 'Amandla!' fist. This iconic symbol honors the past and current struggle of the people in Soweto.
The black hand also symbolizes the black ownership and the hand made nature of the product - hand crafted beer.
Lastly the 'Amandla! fist calls for unity, support and solidarity towards an excellent superior quality beer! AMANDLA SOWETO GOLD!
The color scheme of the logo shows a distinctively South African patriotic resonance.
Traditional beer imagery, such as hops and malt are juxtaposed by two dark lions, proudly framing the SG sigil of the Soweto Gold. A red star as a sign of excellence flanked by two gold bullion.
The Brand Architecture is created by Sowetan graphic designer and brand architect Sello Ditjoe from Tinsumi. www.tintsumi.co.za
Images
Soweto Gold in Media
2010 - present
2010 - present
The Brewery
The Brewery, is located in the historical and emotional center of Johannesburg, in Soweto - Orlando West. A mere stones throw from the world-famous Vilakasi Street with its busy taverns and the Hector Peterson Memorial.
The opening of the Brewery coincided with the 20 year celebration of South African democracy and freedom. Ubuntu Kraal Brewery now features a unique and multi-facetted beergarden - Kasi Beergarden and CiderShack!
The MadMead Brewery plant is built on state-of-the-art German brewing technology and manufactured by the largest internationally acclaimed brewery manufacturer in China - Zhongde Equipment Co based in Jinan, Shandong.
The Founding Partners visited the Zhongde Equipment Co factory in China in August 2013 to order the Brewery and the equipment is currently being manufactured. The Brewery was shipped towards the end of 2014 and after several months of commissioning, testing, modificaiton and training, the first brew of Soweto Gold - Superior Lager was brewed in August 2014.
For more information contact media@sowetogold.co.za
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